The buzzy new drinking trend: Alcohol-free booze

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Non-alcoholic alternatives to booze have been around for a while. But recently, the sector has been booming.

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The non-alcoholic trend started to pick up a year or two before the pandemic, with no-alcohol bars catering to the so-called "sober curious" popping up in some cities, and has continued to grow at a rapid clip.

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In recent years, major alcohol companies including Heineken, AB InBev and Molson Coors have started offering more zero alcohol options.

Smaller brands, such as Athletic Brewing, which makes non-alcoholic craft beer, and Seedlip, which makes booze-free liquor alternatives, have also arrived on the scene.

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Seedlip "started to gain momentum a few years ago and continues to today," said Lizzy Freier, director of menu research and insights at food service consulting firm Technomic.

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Mentions of Seedlip on drink menus has grown 100% year-over-year, Freier said, adding that "we're now starting to see some new alcohol-free spirits show up on the market, especially in independent restaurants."

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